So I’ve worked on websites before, but never from scratch like this.  

Seriously though, how hard could our new site be, right? 

You show some ads. Show our people. Show our new space. Blah blah blah. 

This is so not a writing project. This is an art director and programming project, right?

I guess I was one of oh, a hundred gazillion people in the world who took it for granted that somebody had to write all that stuff you click on all day long.

Somebody like, um, me.

Suddenly, every single thing on every page needed copy: 

*client descriptions

*info on each creative piece

*agency background

*silly little comments on everyone who works here

*yada yada yada

Everytime somebody added something to the site, something else needed to be written.

Hello? 

I always tell people that the weird thing about my job is that even though I’m a writer, the majority of what I do isn’t really writing. It’s thinking about ideas.

Not now. Not with this. I’ve been typing. And typing. And typing. 

Between Sharyn and I, we’ve logged way too many hours making sure every nook and cranny delivers the appropriate message. (Thanks to Steve and Derek for making everything look great by the way!) 

It’s been a long time coming, but in the end, when we take a step back and look at the site, we’re all really happy with the results. It’s a great way to highlight who we are and what we do. 

Except for that whole me-typing-a lot thing. 

Typing too much makes me not very happy. And when I'm not happy, it's not pretty.